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Berkley's lifelike, pinched-off crawler is jam-packed with a fish attractant that has over 400 times more scent-dispersion power than standard baits. The biodegradable crawler floats to stay clear of the bottom and to attract maximum attention. To recharge bait's super scent, simply put it back into ...read more

Increase any bait's fish-catching power. Add the exclusive liquid scent and flavor formula of PowerBait Attractant to strategically disperse and form a "smell path" that attracts fish. This helps stimulate strikes in inactive fish. And the handy squeeze bottle with applicator tip makes for fast, non ...read more

This downsized version of the earthworm tempts trout, bass and walleye. Similar in texture, appearance and scent to real bait, Gulp! baits also possess the color advantages, shape and action of soft plastics. Gulp! baits use water-soluble, natural ingredients that release over 400 times the amount o ...read more

Its split belly collapses for instant hooksets with wide-gap hooks. Paddle tail swims to mimic a live baitfish.Sizes: 4" (per 4) , 5" (per 3) . Color: (073) Blue Back Herring, (076) Gizzard Shad, (078) Pearl White, (080) Tennessee Shad, (081) Trout, (082) Hitch, (083) Firetiger.

A superior alternative to live bait for panfish and perch. Its enticing tail and soft, lifelike Gulp! Alive-marinated texture calls active and inactive fish in for a quick bite. Marinating in the 1.9-oz. Gulp! Alive-filled jar lets the fry soak in up to 20 more flavor.Size: 1".Colors: (001) Natural, ...read more

Its heavyweight construction and paddle tail combine for maximum fish-riling thump. Heavyweight material allows for weightless rigging. Change thump worm into buzz worm by cutting tail where marked. Per 5.Color: (001) Black, (002) Green Pumpkin, (003) Watermelon, (004) Watermelon Big Red, (005) Blac ...read more

Super strong, extra limp Berkely Trilene XL comes off the spool smooth and straight. It delivers long, accurate, controllable casts and natural lure presentation.Color: Green. Available:3000-yd. spool - 4, 6, 8, 10, 12, 14, 17-lb. test.2800-yd. spool - 20-lb. test.

All the advantages of soft plastics and live bait wrapped up in one revolutionary new product. After nearly 20 years of extensive research using expert chemical engineers, fish behavior specialists, bio experts and top professional anglers, Berkley introduces its new line of Gulp! Saltwater Baits. T ...read more

Take Berkley's fishing-friendly multitool to the water and you'll save big-time space in your tackle box. Handy, easy to use and constructed of corrosion-resistant stainless steel, its spring-loaded pliers handle conveniently houses all the must-have fishing tools. Tools include:needle-nose pliers, ...read more

Get all the fish-catching action of Berkley PowerBait in a thin, worm-style bait. The 3" lure gives a lifelike action dangling from a hook with only the slightest current. The special trout formula is exceptional at targeting trout and salmonoid species. Per 10. Size: 3". Colors: (001) White, (002) ...read more

This tough line is perfect for rugged fishing conditions like brushpiles and rock bottoms.Color: Clear.Available:2,800-yd. spools - 6, 8, 10, 12, 14, 17, 20 lb. tests. 2,300-yd. spools - 25 lb test. 1,800-yd. spools - 30 lb. test.

All the fish-catching qualities of Fireline in an easy-to-manage round braid. Fisherman-friendly, it spools and lays perfectly on baitcasting reels. It ties easier knots than monofilament, makes smoother casts and stays hassle-free in any kind of weather. Don't let the small diameter fool you Fireli ...read more

Adds appealing scent, taste and feel to the world's most popular grub style to create an incredibly effective lure. Works wonders on all fish, especially walleye. 2" are per 20. 3" are per 15. Colors: (003) Black, (007) White, (021) Firetiger, (063) Pumpkinseed, (096) Chartreuse, (111) Christmas Lig ...read more

Catfish bite best at nighttime, and now you can gain an advantage when the sun goes down. With their innovative glowing E-glass blanks, these spinning rods make it easy to keep an eye out for even the slightest strikes when fishing after dark. In addition to the glowing blank, which will absorb ligh ...read more

Long tentacles make enticing movements on the drop and on the bottom. Its flat body makes it glide when the weight hits the bottom. Exclusive Berkley PowerBait scent and flavor is impregnated into it and is tasted by fish upon biting. That means fish hang on longer for more positive hooksets, and th ...read more

Super strong, extra-limp Berkely Trilene XL comes off the spool smooth and straight. You get long, accurate, controllable casts and natural lure presentation with this high-visibility, fluorescent line. 330-yd. spools.Color: Clear Blue.Available: 4, 6, 8, 10, 12, 14, 17, 20-lb. test.

Crafted with complex polymer technology, Berkley's new Sensation line offers incredible sensitivity, strength and control. It boasts low 20% stretch and has remarkable resistance to abrasion. Plus, its thin diameter ensures total manageability over presentation - light baits are easier to cast, cran ...read more

This is the scientific breakthrough anglers have been waiting on an artificial bait proven to outfish and outlast live bait. Alive! Leeches are saturated in the next generation of Gulp! attractant, one that is 20% more effective than the original. These baits absorb up to 20% more fish attractant by ...read more

All the advantages of soft plastics and live bait wrapped up in one revolutionary new product. After nearly 20 years of extensive research using expert chemical engineers, fish behavior specialists, bio experts and top professional anglers, Berkley introduces its new line of Gulp! Saltwater Baits. M ...read more

A great steelhead bait with a paddle tail for increased swim action. It can be used for a variety of presentations: suspended below a float, adding to a jig or tipping a salmon plug.Sizes:4 - Per 10 (Bubblegum Pink only) 6 - Per 8Colors: (001) Bubblegum Pink, (002) Clearwater Pink.

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