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The high-modulus, solid-graphite blanks have a thin diameter that increases sensitivity and improves feel, delivering better performance than solid-fiberglass rods. Secure-lock reel seat has a one-piece integrated design. Using less thread in the reel seat contributes to a more comfortable design in ...read more

Developed for professional walleye anglers, this floating jighead reduces the risk of getting hung up when you're fishing live bait over weeds, moss or rocks. It is molded with a three-segment foam grub body. The Lip-Stick short-shank, wide-gap hook is tailor-made for rigging minnows, worms and leec ...read more

Flat, wafer-thin ribbed torso with buoyant super-sensitive tail mirrors the look of a real leech. Great for live-bait rigs and spinners. These baits are proven to be 143% more effective than the competition. Impulse Instinctual Attractant with baked-in MicroPlankton formula super charges these fish- ...read more

A versatile lipless rattle bait that flashes, shimmers and vibrates. Perfect for vertical jigging, ice fishing or simple cast-and-retrieve prospecting over shallow flats, this lure features a shad minnow profile with a weighted rattle chamber that mimics the sound of a wounded bait. Baitfish-Image p ...read more

A versatile minnow-imitating jig that's effective on practically every game fish species on the planet. Hand-tied Baitfish-Image bucktail/jighead patterns mimic a live baitfish, all the way down to the tantalizing holographic eyes. The bucktail skirt breathes with a generations-proven swimming actio ...read more

Impulse baits use a special instinctual attractant with a baked-in MicroPlankton formula for maximum fish-tempting potency. Tests have shown Impulse to be 143% more effective than the competition. This Jiggin Leech has a wafer-thin, ribbed tail that undulates and swims just like a live leech. An ove ...read more

A pro-quality bottom bouncer that's deadly for trolling and drifting spinner and bait rigs, spoons and floating minnow baits. Its 10" stainless steel wire glides over snags while providing bite- and bottom-detecting sensitivity. Per each.Sizes: 1/2 oz., 3/4 oz., 1 oz., 1-1/2 oz.Colors: Chartreuse/Gr ...read more

Live-Forage spinners use premium Mustad Ultra-Point hooks, durable 48" 15-lb. Bionic Camo leaders, holographic beads and new HD Fish-Photo-Image blades. New high-definition blades deliver maximum flash and sonic vibrations. Single-hook model. Per each.Colors: (011) Silver, (012) Golden Shiner, (023) ...read more

Quickly find the bottom and set bobbers and bobber stops at the exact depth the hotspot. Highly visible fluorescent weights with snap-on clips for quick, easy on/off use. Molded from lead. Per each.Sizes: 1/2 oz., 3/4 oz.Color: Chartreuse/Lime.

This new line of lifelike, high-definition lures is the result of two years of research, design, testing and digital imaging technology. Each lure is hand-sculpted and molded from lightweight zinc and mimics the action of a crippled baitfish. Amazing high-definition detail in colors, scales, gills, ...read more

Duplicates the swimming action, look, feel and smell of a live nightcrawler. Oval-shaped torso and ActionCup paddle tail wiggles and squirms to drive fish wild. Per 8.Size: 6.Colors: (007) Natural, (045) Natural Fleck.

A hot design in swimming skirts. Made from soft and supple Super Silicone with 80 tantalizing crazy legs to drive fish wild. Makes a great replacement for buzzbaits, spinnerbaits, spoons and top-water baits. Per 2.Length: 3. Colors: Black, Yellow, Red, White, Firetiger, Crawfish, Sunfish, Chartreuse ...read more

The Metallic Fire-Ball combines the short-shank wide-gap hook of the Fire-Ball jighead with colored metallic finishes for added flash and attraction. Per 8. Sizes: 1/8 oz., 1/4 oz., 3/8 oz.Colors: (002) Metallic Gold, (070) Metallic Silver, (197) Metallic Chartreuse, (007) Metallic Assorted (2 of ea ...read more

Fish love to take a bite out of these soft Northland Gum-Drop Floaters. Gum-drop floating jigs are made with soft foam molded over a needle-point Mustad hook and coated with pliable rubber paint to entice game fish off the bottom. Gum-Drop Floaters work great with crawlers, leeches and minnows becau ...read more

Fish love to take a bite out of these soft Northland Gum-Drop Floaters. Gum-drop floating jigs are made with soft foam molded over a needle-point Mustad hook and coated with pliable rubber paint to entice game fish off the bottom. Gum-Drop Floaters work great with crawlers, leeches and minnows becau ...read more

A unique soft-plastic bait with a hyperactive paddle tail that wiggles enticingly as the lure moves through the water at any speed. The holographic Baitfish-Image shad body sports lifelike colors and highly reflective FlashFoil shimmers like iridescent fish scales to attract fish from a distance. Re ...read more

Fish the baits proven to be 143% more effective than the competition. Impulse Instinctual Attractant with backed-in MicroPlankton formula super charges these fish-attracting morsels for maximum potency, tempting fish to strike and never let go. Lifelike ribbed torso and creepin grub-legged body and ...read more

A record-class muskie killer in both heavy cover and open water. Its hand-tied, genuine-bucktail skirt pulsates below magnum-sized blades to imitate favorite meals of toothy predator fish. Two 7/0 hooks grab and hold giant pike and muskies. Per each.Size: 1 oz.Colors: (001) White Cisco, (002) Yellow ...read more

Hand-sculpted ReplicaSeries fool fish with their true-to-life profile and lifelike swimming action. Wobbling PaddleTail swims seductively at slow speeds. Holographic HDFishPhoto-Image patterns imitate baitfish to perfection. Equipped with a single jig hook and a treble hook. Per each.Sizes: 3-1/4, 3 ...read more

A favorite of finesse jig worm fishermen, this crawler is designed specifically for rigging on a jig. Its meaty, ribbed nightcrawler body features an undulating paddle tail for enticing reluctant biters to strike. Per 10. Made in USA.Size: 3-1/2.Colors: (007) Natural, (045) Natural Fleck.

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